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Interaction and visual designer applying coding, psychology, and research background to bring new visions to digital. Constantly challenging myself to break boundaries and question the status quo to make positive impacts on social, cultural, and economic issues.

Over 5 years of experience in digital product design and front-end workflows, with a strong focus on web3. Specialized in branding, websites, and designing end-to-end apps across the decentralized ecosystem. Past projects include DeFi platforms, NFT marketplaces, token bridges, swaps, and airdrops. Skilled in UX/UI, design systems, art direction, visual design, and prototyping.

(view CV)

Wavv is designed to make it easier to go offline while staying in the loop with friends and community. It’s a lightweight app for getting an overview of what friends are up to and broadcasting your plans to multiple friends at once—without the distractions of social media or endless messaging.

Founder, Product Owner, Creative Direction, Branding, UX, Strategic Design, Copywriting

2024-now

(Go to Wavv website)

The app name and design are drawn from analog broadcast wavelengths, with the lo-fi aesthetic and generated noise motif reflecting how telecommunications were sent. Paired with a greyscale palette, Wavv acquires a distinct identity amid a sea of iphone look-alike apps while reinforcing our mission to reduce screen addiction and get people offline into meeting in real life.

In the MVP, the UX goal is to make the flow of sharing and checking friends’ plans as quick and intuitive as possible. With both actions on the home screen—swiping up to see friends’ wavvs or tapping to create your own—users jump straight to their intended action.

Sending a wavv is designed with privacy and ease in mind. Users can create their own or choose from suggested options, helping them avoid overthinking or getting stuck. They set a time and select who to invite, ensuring only those people see the status and receive a notification—giving full control over privacy.

Wavv targets digital-native Gen Z and Millennials with a casual, concise, and intuitive tone—like friends texting. It avoids corporate language, keeps messaging direct, and adds personality without trying too hard. The copy is confident and actionable, without over-explaining or sounding salesy.