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Interaction and visual designer applying coding, psychology, and research background to bring new visions to digital. Constantly challenging myself to break boundaries and question the status quo to make positive impacts on social, cultural, and economic issues.

Over 5 years of experience in digital product design and front-end workflows, with a strong focus on web3. Specialized in branding, websites, and designing end-to-end apps across the decentralized ecosystem. Past projects include DeFi platforms, NFT marketplaces, token bridges, swaps, and airdrops. Skilled in UX/UI, design systems, art direction, visual design, and prototyping.

(view CV)

Art directed and led design for the second-largest genesis airdrop of 2024 for Dymension, a modular blockchain network. Worked closely with developers and motion designers to craft an effective user journey with visuals that aligned with the brand. Successfully reached over 500,000 users, distributing $390 million in DYM tokens across Solana, Ethereum, and other chains.

Design Lead, Visual Design, Product design (UX/UI)

2024

(Go to Dymension website)

Expanded the visual language to extend to UI screens and designed new illustrations for animated motion. The goal was to create an airdrop claiming page that also works as a high-energy marketing experience—introducing users to a new 'dimension' while giving a glimpse of the product’s vibe and potential. The interaction and design had to be bold, splashy, and hype-driven.

Designed an airdrop claiming flow that had to account for two types of users: those from an EVM chain and those from a non-EVM chain, each requiring a different number of steps. The challenge was to streamline the experience while handling errors and filtering out non-eligible claimers without breaking the flow. The design balances clarity with high-energy visuals to keep the experience both seamless and hype-driven.