(Selected Client Projects)
Wavv
2024-now
Social coordination app
Creative Direction, Branding, Strategic design
Directing the design and development of a social coordination app to connect communities seamlessly, streamline event planning, and elevate user engagement. Overseeing all aspects of the product lifecycle, including creative direction, strategic design, user research, marketing campaigns, and integrating token utility to drive adoption and enhance functionality.
Bitlazer
2024
Launch website
Brand & Product design, Wireframe
Designed the branding, marketing website, and user interface for an upcoming Bitcoin Layer 3 solution set to launch in 2024, aimed at delivering scalable yield to Bitcoin holders. Collaborated closely with developers to ensure seamless execution and alignment across the team. Soon to be released.
Dacade
2023-24
P2P learning platform
Product design (UX/UI), Design system
Restructured several learning flows and features to optimize the user journey for a platform with +22,000 registered users. Audited existing components and created a design system to streamline the workflow and create visual consistency. Designed new logos and learning badges to boost branding and motivate learners while providing a structured way to track progress and encourage a sense of community.
Dymension
2023
Airdrop marketing page
Art direction, Product design (UX/UI)
Art directed and oversaw the second largest genesis Airdrop of 2024. Lead the design and worked closely with developer and motion designer to deliver effective user journey with impactful visuals that aligns with the brand. Successfully served over half a million users and distributed over $390 million in DYM tokens to users of Solana, Ethereum, and other chains.
Unit A
2023
Company website
Art direction, Visual design
Art director of a web3 development studio that unifies tech, design, and strategy to drive future-positive change.
Brick
2023
Photography studio
Branding, Visual design
Minimalistic branding for a photography studio in São Paulo.
Random Walk Network
2023
On-chain staking podcast
Branding, Visual design
Modern branding that translates crypto concepts to institutional players.
Lab3
2022
Web3 music community website
Visual design, Motion, Interaction design
Community website where music professionals can learn more about Web3 technologies like NFTs, DAOs, and ERC20 tokens, exchange best practices with experts and aficionados, and start their own Web3 experiments.
Centrifuge
2021-23
Decentralized finance (DeFi)
Design: system, product, brand, marketing
Centrifuge is a leading DeFi protocol using on-chain technology to provides more fair and equitable access to capital. Lead visual & brand design across multiple platforms. Co-created the design system. Designed mobile and web UI for three core products including an NFT marketplace.
PUBLIC–
2019
Brand book
Concept, Creative direction, Visual design
Co-founded a creative platform that produces apparel as tools to raise awareness about defunded, inadequate, or discriminative infrastructures. Led creative & art direction for a global team of ten. Led branding & compiled the brand book.
(Personal Projects)
Waiting room w/ a4anxiety
2023-4
Radio mix
Music selection for cry sessions
Music selection for cry sessions. Click to be taken to the archived sets.
Non-visual gallery
2023
Experimental website
Concept, Visual design, Writing, Front-end development
On-going writing project interpreting selected photos in my iPhone gallery.
Against the clock
2021
Experimental website
Concept, Creative direction, Creative coding
Contemplative work that challenges the presentation of a conveniently-read clock, forcing the viewer to re-think the way we read time and its implications.
In Relations
2020
Experimental website
Concept, Interaction design, Creative coding
Interactive experiment exploring how the individual places themselves in relation to others through the generated pattern of touch.
Herma
2019
Experimental website
Interaction design, Creative coding
Immersive & contemplative website exploring gender fluidity beyond binary conceptions using sound and motion engagement.